13 Examples of Minimal E-Commerce Web Design to Inspire You

February 22, 2023

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Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king.

Away

Landing page links straight to product categories
Stunning minimal photography with white backgrounds, helping products to stand out
Interactive sliding banner

Finisterre

Strong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white space
Product imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products

Caroline Z Hurley

Minimalistic design of products and photography
Simplistic, uncluttered menu
Obvious featured products on homepage offering easy navigation

Playa

Easy and simple subscriptions
Quick Look and Quick Add to cart from the homepage
Uncomplicated and streamlined footer

Everyday Needs

Small buttons on product images with specific notifications e.g. ‘last few remaining’
Different Menu - Navigation is below the hero image
Offset Images

Kitri

Rolling display of press articles to grab visitor’s attention
Clean layout using colours which compliment products
Fun, catchy phrases

Beacon Relief

Engaging landing page with colourful, fun, moving background images
No unnecessary menus or text to clutter the page
Clear navigation
Simple design

Commodity Goods

Best minimalist e-commerce design Commodity

Clear product photography on a white background
Black and White Website with small splashes of colour
Quick add to cart button on the homepage

Couple

The purchasing journey is made as clear as possible by removing any other distractions, such as long descriptions
Clear display of product variants
Simple payment plan

Clare

Large, simple, obvious buttons
Simplifying how consumers find their products
Product Images in the menu to take you directly to the product

Blume

Minimal sharp photography
Lovely minimal product pages and photographs
Very simplistic header menu

Not Another Bill

Landing page shows products, no offers right in your face
Clever drop down menu on the home page to help you find the perfect gift
Hidden burger menu for an uncluttered homepage

Rebecca Atwood

Straight to colourful products on the home page
Simple click to buy option for all products, similar to Instagram
Discrete offers
Good use of sliding images

Authors

Piers Thorogood

Piers is Co-founder at We Make Websites, the go-to Shopify agency for global commerce. We Make Websites design, develop and optimise e-commerce websites for the fastest growing brands on the planet, with teams in London and New York.

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