1 December 2011
WeMakeWebsites are proud to be sponsoring The Mince Pie Project - a charity mince pie auction in support of Action Against Hunger and The Jamie Oliver Foundation. We designed the identity and website for the project, which is launching soon at www.themincepieproject.com
Here’s the press release…
Rolling pins are at the ready in Michelin-starred kitchens up and down the country, as the UK’s top chefs gear up for The Mince Pie Project in support of Action Against Hunger and The Jamie Oliver Foundation. So far, over twenty chefs, many of whom are household names, are lined up to participate, including Raymond Blanc, Michel Roux Jr and Jeremy Lee.
This brand new Christmas fundraising initiative is the creation of entrepreneur and keen foodie, Peter Butler. It will take the form of an online auction of mince pies – baked by the best chefs in the land – with each chef’s batch of 50 going to the highest bidder. The auction takes place at www.themincepieproject.com from the 9th to the 16th of December. Bidders can get regular updates and follow a live leader board throughout the auction week. All the proceeds will be donated to Action Against Hunger and The Jamie Oliver Foundation.
“These chefs may usually compete with each other for Michelin stars and critical acclaim, but The Mince Project has got them competing over whose mince pies will raise the most money,” says Peter Butler. “Will it be Jeremy Lee’s famously buttery pastry or Claude Bosi’s boozy mincemeat? The public will decide.”
Peter is working closely with Action Against Hunger and The Jamie Oliver Foundation on the project, and with a number of corporate partners including We Make Websites (Web Design) and Mindmatters (Web Development). Peter has been involved in the food industry since the tender age of 15 when got a job as a part-time commis chef and completed a stage at Le Manoir Aux Quat’ Saisons. Prior to starting The Mince Pie Project, he worked at The Boston Consulting Group which he joined after graduating from Cambridge in 2009.
Action Against Hunger - ACF International is a non-governmental, non-profit, non-religious organisation with thirty years of expertise in emergency situations of conflict, natural disaster and chronic food insecurity. It is recognised as one of the leading organisations in the fight against malnutrition. Every year, Action Against Hunger helps nearly five million people in over 40 countries across the world.
The Jamie Oliver Foundation - The Jamie Oliver Foundation is a registered charity whose mission is to empower, educate and engage as many people as possible to love and enjoy good food. The charity funds the Fifteen restaurant group’s Apprentice Programme, which takes on unemployed and under-qualified young people and trains them to become qualified chefs. Since 2002, they’ve seen 95 apprentices graduate and go onto become professional chefs.
For more information please visit:
The Mince Pie Project on Twitter @mincepieproject
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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.