5 Tips on How to Make your E-Commerce Buttons Stand Out

“Add to Cart” and “Buy Now” buttons are the first step in a customer committing to buy. You need to entice customers to click the button, so make sure they are effective. Here are some tips:

1. Words, Language and Urgency. Effective words and language will make a huge impact with website visitors. Make the words direct, simple and short. Preferably use familiar phrases such as “Buy Now”, “Add to Cart” or “Add to Basket”. Some may include the price, such as “Buy Now for $9.99 only!” for extra pull. If your website runs in different languages, make sure to that the texts on the buttons will change according to the chosen language.
   Use phrases to instill urgency, “Buy Now” and similar phrases can be powerful especially if used in conjunction with a store promotion.
2. Placement. An effective button should be placed clearly from any clutter to make it stand out and get more clicks. Make sure you have enough white space around the button and surrounding elements.
3. Font, Size and Color. To ensure that visitors can notice the buttons, it is important to consider color. Make the button obvious, but not so garish that is conflicts with the site’s colour scheme. For font types, generally you should use Sans Serif typefaces, such as Arial, Helvetica or Tahoma, as they have good spacing between letters and they are easier to read on screen. You may opt for bold font style or in capital letters.
4. Prioritize. If there is a secondary option and therefore two buttons under one product (for example, “Read More” “Add to Cart”), ensure that “Add to Cart” button has priority. How? There are a lot of ways, but the most common are the button’s color and size. Make the “Read More” button in less bright or smaller, while the Add the Cart’s color should be bold and large.
5. Icons and Images. Icons such as for shopping carts are good visual cues and are widely understood. Use unique buttons that have intuitive icons, and have them follow your site’s branding to create a stronger impression.

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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.

2012 Online Marketing Trend Predictions

Here are five 2012 marketing trend predictions according to Econsultancy.com.

1. Online marketing will begin to drive in-store retailing. Technology such as Google Wallet and near field communications will allow brands to track the impact of online activity on in-store sales. Google’s paid search for mobile enables brands to serve relevant ads to consumers while they are in the store vicinity, as well as providing directions to the store.

2. Online marketing will be driven by smart multichannel attribution. Many predicted that by 2011, brands would be able to have a complete, single view of their customers. Thanks to improved analytics technology such as Google Funnel, an evolution of Google Analytics, this will soon become a reality.

3. Google may entirely dominate the search market. The current search market share of Google is 90% plus it owns 98% of the mobile search market globally. With over 100 innovations from Google in the past year, Google continues to grow and become a dominant influence on consumers. With 90% current market share (98% for mobile), next year they could well and truly leave Bing and Yahoo! behind.

4. Brands will invest more in getting to know their customers. With the 2012 economy prediction looking gloomy, the demand for discounts is expected to increase again. Some brands will be looking for a stronger promotional strategy. Some clever brands are going beyond offering discounts by offering deeper understanding of their customers’s drive to buy in order to gain loyalty from the customer and maintain a good relationship with them.

5.Facebook won’t master social commerce. Facebook hasn’t been successful in social commerce so far, with Facebook Deals closing only four months after launch. Brands should consider Facebook as a social medium to understand and communicate with customers and to build brand reputation, not as a direct selling tool.

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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.

Eating Mince Pies at the Mince Pie Project launch at Divertimenti

On Monday we attended the launch of the Mince Pie Project at Divertimenti in Kensington, opposite the V&A.

Celebrity chefs who have made mince pies for the auction include Anna Hansen (Modern Pantry), Bruno Loubet, Fergus Henderson (St John’s), Michel Roux Jr and Raymond Blanc, to name a few, the full list is here.

The auction is in support of Action Against Hunger and the Jamie Oliver Foundation.

There’s some more info and photos from the Mince Pie Project launch here.

The auction starts on Friday and you can follow the leader board here.

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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.

WeMakeWebsites launch Nom Living e-commerce website

WeMakeWebsites have just launch the brand new Nom Living e-commerce website. Read more about the site in our portfolio. Or check out the site here: www.nomliving.com

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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.

The Mince Pie Project – In Aid Of Action Against Hunger

WeMakeWebsites are proud to be sponsoring The Mince Pie Project - a charity mince pie auction in support of Action Against Hunger and The Jamie Oliver Foundation. We designed the identity and website for the project, which is launching soon at www.themincepieproject.com

Here’s the press release…

Rolling pins are at the ready in Michelin-starred kitchens up and down the country, as the UK’s top chefs gear up for The Mince Pie Project in support of Action Against Hunger and The Jamie Oliver Foundation. So far, over twenty chefs, many of whom are household names, are lined up to participate, including Raymond Blanc, Michel Roux Jr and Jeremy Lee.

This brand new Christmas fundraising initiative is the creation of entrepreneur and keen foodie, Peter Butler. It will take the form of an online auction of mince pies – baked by the best chefs in the land – with each chef’s batch of 50 going to the highest bidder. The auction takes place at www.themincepieproject.com from the 9th to the 16th of December. Bidders can get regular updates and follow a live leader board throughout the auction week. All the proceeds will be donated to Action Against Hunger and The Jamie Oliver Foundation.

“These chefs may usually compete with each other for Michelin stars and critical acclaim, but The Mince Project has got them competing over whose mince pies will raise the most money,” says Peter Butler. “Will it be Jeremy Lee’s famously buttery pastry or Claude Bosi’s boozy mincemeat? The public will decide.”

Peter is working closely with Action Against Hunger and The Jamie Oliver Foundation on the project, and with a number of corporate partners including We Make Websites (Web Design) and Mindmatters (Web Development). Peter has been involved in the food industry since the tender age of 15 when got a job as a part-time commis chef and completed a stage at Le Manoir Aux Quat’ Saisons. Prior to starting The Mince Pie Project, he worked at The Boston Consulting Group which he joined after graduating from Cambridge in 2009.

Action Against Hunger - ACF International is a non-governmental, non-profit, non-religious organisation with thirty years of expertise in emergency situations of conflict, natural disaster and chronic food insecurity. It is recognised as one of the leading organisations in the fight against malnutrition. Every year, Action Against Hunger helps nearly five million people in over 40 countries across the world.

The Jamie Oliver Foundation - The Jamie Oliver Foundation is a registered charity whose mission is to empower, educate and engage as many people as possible to love and enjoy good food. The charity funds the Fifteen restaurant group’s Apprentice Programme, which takes on unemployed and under-qualified young people and trains them to become qualified chefs. Since 2002, they’ve seen 95 apprentices graduate and go onto become professional chefs.

For more information please visit:
The Mince Pie Project on Twitter @mincepieproject

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This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.