Survey say that 71% of online shoppers find videos helpful in the decision making process. Videos are definitely a great way to promote a product, giving shoppers a better understanding of what they are buying. Nothing can be more frustrating after dealing with research, price comparisons and finally making a purchase than receiving a product that is not what one imagined.
Product videos are informative short films designed for customers to:
- Show features and benefits of a product and how it functions.
- Highlight the unique selling proposition of a product or service.
- Establish the existence of the product and that it works as advertised thereby building customer trust.
Showing a product demonstration video is a way to boost sales and revenue because it increases the chances of customers buying the product. Videos are more persuasive than text and work better for customers who do not have the patience to read product information.
When using a product video to promote and demonstrate a product make sure it is engaging. Online shoppers tend to have short attention span so keep your video short but helpful and instructive. Length may depend on the product but a 30-second video, when done creatively, can already convey a lot. More than 5 minutes will usually bore shoppers. Remember that what you want is better product display, visual appeal, shopper engagement that should result in better sales generation.
If you liked this, why not 'like' us?
We appreciate it!
This post was by Alex, project coordinator at WeMakeWebsites. We are e-commerce and Drupal experts based in Clerkenwell, London.