This will help to focus the features of the site. Imagine the website in a year from now - what are the key things that tell you this project has achieved it’s aims?

E.g. Do you need e-commerce functionality? Should it have order and stock management facilities? Does it require user profile pages? Should it have a blog? Should you decide to go ahead with the project, all of this will be refined at a later stage following our consultation - it’s just useful for us to get an idea up front.

Should it have a minimal aesthetic? Should it be dark and cinematic? Should it be playful and colourful? Should it adhere to strict brand guidelines? If you don’t really know how it should look, that’s also fine - we’re here to provide guidance and consultancy on the design of the site.

If you have any specific websites you dislike, feel free to mention them too (particularly if they’re in the same industry as you).