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    New York, NY 10016

13 examples of minimal e-commerce web design to inspire you

Design Inspiration|21.03.2019

Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king.


  • Landing page links straight to product categories
  • Stunning minimal photography with white backgrounds, helping products to stand out
  • Interactive sliding banner



  • Strong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white space
  • Product imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products


Caroline Z Hurley

  • Minimalistic design of products and photography 
  • Simplistic, uncluttered menu 
  • Obvious featured products on homepage offering easy navigation


  • Easy and simple subscriptions
  • Quick Look and Quick Add to cart from the homepage
  • Uncomplicated and streamlined footer


Everyday Needs

  • Small buttons on product images with specific notifications e.g. ‘last few remaining’
  • Different Menu - Navigation is below the hero image 
  • Offset Images



  • Rolling display of press articles to grab visitor’s attention
  • Clean layout using colours which compliment products
  • Fun, catchy phrases 


Beacon Relief

  • Engaging landing page with colourful, fun, moving background images
  • No unnecessary menus or text to clutter the page
  • Clear navigation
  • Simple design 


Commodity Goods

  • Clear product photography on a white background
  • Black and White Website with small splashes of colour
  • Quick add to cart button on the homepage



  • The purchasing journey is made as clear as possible by removing any other distractions, such as long descriptions
  • Clear display of product variants
  • Simple payment plan



  • Large, simple, obvious buttons
  • Simplifying how consumers find their products
  • Product Images in the menu to take you directly to the product



  • Minimal sharp photography 
  • Lovely minimal product pages and photographs
  • Very simplistic header menu


Not Another Bill

  • Landing page shows products, no offers right in your face
  • Clever drop down menu on the home page to help you find the perfect gift
  • Hidden burger menu for an uncluttered homepage 


Rebecca Atwood


  • Straight to colourful products on the home page
  • Simple click to buy option for all products, similar to Instagram 
  • Discrete offers
  • Good use of sliding images

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