13 Examples of Minimal E-Commerce Web Design to Inspire You

  • Design
  • March 21, 2019
  • by Piers Thorogood
  • 3 minute read

Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king.


Best minimalist e-commerce design Away

  • Landing page links straight to product categories
  • Stunning minimal photography with white backgrounds, helping products to stand out
  • Interactive sliding banner


Best minimalist e-commerce design Finisterre

  • Strong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white space
  • Product imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products

Caroline Z Hurley

Best minimalist e-commerce design Caroline Z Hurley

  • Minimalistic design of products and photography
  • Simplistic, uncluttered menu
  • Obvious featured products on homepage offering easy navigation


Best minimalist e-commerce design Playa

  • Easy and simple subscriptions
  • Quick Look and Quick Add to cart from the homepage
  • Uncomplicated and streamlined footer

Everyday Needs

Best minimalist e-commerce design Everyday Needs

  • Small buttons on product images with specific notifications e.g. ‘last few remaining’
  • Different Menu - Navigation is below the hero image
  • Offset Images


Best minimalist e-commerce design Kitri

  • Rolling display of press articles to grab visitor’s attention
  • Clean layout using colours which compliment products
  • Fun, catchy phrases

Beacon Relief

Best minimalist e-commerce design Beacon Relief

  • Engaging landing page with colourful, fun, moving background images
  • No unnecessary menus or text to clutter the page
  • Clear navigation
  • Simple design

Commodity Goods

Best minimalist e-commerce design Commodity

  • Clear product photography on a white background
  • Black and White Website with small splashes of colour
  • Quick add to cart button on the homepage


Best minimalist e-commerce design Couple

  • The purchasing journey is made as clear as possible by removing any other distractions, such as long descriptions
  • Clear display of product variants
  • Simple payment plan


Best minimalist e-commerce design Clare

  • Large, simple, obvious buttons
  • Simplifying how consumers find their products
  • Product Images in the menu to take you directly to the product


Best minimalist e-commerce design Blume

  • Minimal sharp photography
  • Lovely minimal product pages and photographs
  • Very simplistic header menu

Not Another Bill

Best minimalist e-commerce design Not Another Bill

  • Landing page shows products, no offers right in your face
  • Clever drop down menu on the home page to help you find the perfect gift
  • Hidden burger menu for an uncluttered homepage

Rebecca Atwood

Best minimalist e-commerce design Rebecca Atwood

  • Straight to colourful products on the home page
  • Simple click to buy option for all products, similar to Instagram
  • Discrete offers
  • Good use of sliding images


Piers Thorogood

Piers is Co-founder at We Make Websites, the go-to Shopify agency for global commerce. We Make Websites design, develop and optimise e-commerce websites for the fastest growing brands on the planet, with teams in London and New York.

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