Away
Landing page links straight to product categories
Stunning minimal photography with white backgrounds, helping products to stand out
Interactive sliding banner
Finisterre
Strong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white space
Product imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products
Caroline Z Hurley
Minimalistic design of products and photography
Simplistic, uncluttered menu
Obvious featured products on homepage offering easy navigation
Playa
Easy and simple subscriptions
Quick Look and Quick Add to cart from the homepage
Uncomplicated and streamlined footer
Everyday Needs
Small buttons on product images with specific notifications e.g. ‘last few remaining’
Different Menu - Navigation is below the hero image
Offset Images
Kitri
Rolling display of press articles to grab visitor’s attention
Clean layout using colours which compliment products
Fun, catchy phrases
Beacon Relief
Engaging landing page with colourful, fun, moving background images
No unnecessary menus or text to clutter the page
Clear navigation
Simple design
Commodity Goods
Clear product photography on a white background
Black and White Website with small splashes of colour
Quick add to cart button on the homepage
Couple
The purchasing journey is made as clear as possible by removing any other distractions, such as long descriptions
Clear display of product variants
Simple payment plan
Clare
Large, simple, obvious buttons
Simplifying how consumers find their products
Product Images in the menu to take you directly to the product
Blume
Minimal sharp photography
Lovely minimal product pages and photographs
Very simplistic header menu
Not Another Bill
Landing page shows products, no offers right in your face
Clever drop down menu on the home page to help you find the perfect gift
Hidden burger menu for an uncluttered homepage
Rebecca Atwood
Straight to colourful products on the home page
Simple click to buy option for all products, similar to Instagram
Discrete offers
Good use of sliding images