- Design
- March 21, 2019
- by Piers Thorogood
- 3 minute read
Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king.
Away
- Landing page links straight to product categories
- Stunning minimal photography with white backgrounds, helping products to stand out
- Interactive sliding banner
Finisterre
- Strong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white space
- Product imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products
Caroline Z Hurley
- Minimalistic design of products and photography
- Simplistic, uncluttered menu
- Obvious featured products on homepage offering easy navigation
Playa
- Easy and simple subscriptions
- Quick Look and Quick Add to cart from the homepage
- Uncomplicated and streamlined footer
Everyday Needs
- Small buttons on product images with specific notifications e.g. ‘last few remaining’
- Different Menu - Navigation is below the hero image
- Offset Images
Kitri
- Rolling display of press articles to grab visitor’s attention
- Clean layout using colours which compliment products
- Fun, catchy phrases
Beacon Relief
- Engaging landing page with colourful, fun, moving background images
- No unnecessary menus or text to clutter the page
- Clear navigation
- Simple design
Commodity Goods
- Clear product photography on a white background
- Black and White Website with small splashes of colour
- Quick add to cart button on the homepage
Couple
- The purchasing journey is made as clear as possible by removing any other distractions, such as long descriptions
- Clear display of product variants
- Simple payment plan
Clare
- Large, simple, obvious buttons
- Simplifying how consumers find their products
- Product Images in the menu to take you directly to the product
Blume
- Minimal sharp photography
- Lovely minimal product pages and photographs
- Very simplistic header menu
Not Another Bill
- Landing page shows products, no offers right in your face
- Clever drop down menu on the home page to help you find the perfect gift
- Hidden burger menu for an uncluttered homepage
Rebecca Atwood
- Straight to colourful products on the home page
- Simple click to buy option for all products, similar to Instagram
- Discrete offers
- Good use of sliding images
Authors
Piers Thorogood
Piers is Co-founder at We Make Websites, the go-to Shopify agency for global commerce. We Make Websites design, develop and optimise e-commerce websites for the fastest growing brands on the planet, with teams in London and New York.
