Skip to main
Contact Us Open main menu

30 e-commerce quotes to motivate you in the new year

If you are struggling to find inspiration of how to move forward in 2017, here are 30 quotes from e-commerce superstars to help you shape your new year's strategy.

  1. “In the beginning, e-commerce was really about getting commodity products online as cheaply as possible. Now, we’re moving into the more exciting phase of eCommerce, where it’s about emotional products – the things people really cherish.” – Jason Goldberg, Founder and CEO of
  2. “Overall the web is pretty sloppy, but an online store can’t afford to be” - Paul Graham, Co-Founder of Y Combinator
  3. “When you say it, it's marketing. When your customers say it, it's social proof.” - Andy Crestodina, Co-Founder/Strategic Director, Orbit Media Studios
  4. “There are so many opportunities on the horizon, from mobile exclusives to geo-located offers to better filtering and searching. We’ve only scratched the surface of what’s possible with personalisation” - Michelle Peluso, CEO of Gilt Groupe
  5. “Making a profitable e-commerce store is hard work. I love the fact that Shopify clients help each other in our forums. I love the fact that everyone feels like we are in this together and that we all will succeed together” - Scott Lake,co-Founder, Shopify
  6. “Wonder what your customer really wants? Ask. Don’t tell.” –Lisa Stone, Co-Founder and CEO, BlogHer
  7. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” -Donald Porter, British Airways
  8. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, Founder of Amazon
  9. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." – David Ogilvy, co-founder of Ogilvy & Mather.
  10. “Research indicates that workers have three prime needs: interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” - Zig Ziglar, Motivational Speaker
  11. “Whatever you do, be different—that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” - Anita Roddick, Founder of The Body Shop
  12. “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” - Seth Godin, Founder of, former VP of Direct Marketing at Yahoo!
  13. “Communications is at the heart of e-commerce and community.”- Meg Whitman, President and CEO of Hewlett-Packard
  14. “Amazing things will happen when you listen to the consumer” - Jonathan Midenhall, CMO for Airbnb
  15. “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” - Joel Anderson, CEO, Walmart
  16. “Remember - every 'Mistake' a user makes is not because they're stupid, but because your website sucks." - Peep Laja, founder of Conversion XL
  17. “The sooner we drop the ‘e’ out of ‘e-commerce’ and just call it commerce, the better.” – Bob Willett, former President of Best Buy International and CIO of Best Buy
  18. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, founder of HypeMachine.
  19. “Your most unhappy customers are your greatest source of learning." – Bill Gates, co-founder of Microsoft.
  20. “Make your team feel respected, empowered, and genuinely excited about the company’s mission.” -Tim Westergen, Founder of Pandora
  21. “Create content that teaches. You can’t give up. You need to be consistently awesome.” - Neil Patel, co-founder of Crazy Egg and KISSmetrics
  22. “In every success story, you will find someone who has made a courageous decision.” - Peter F. Drucker
  23. “Always deliver more than expected.” —Larry Page, co-founder of Google.
  24. “You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.” - Herb Kelleher, Founder of Southwest Airlines
  25. “Do not be embarrassed by your failures, learn from them and start again.” - Sir Richard Branson, founder of the Virgin Group
  26. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” - Biz Stone, co-founder of Twitter.
  27. “Chase the vision, not the money; the money will end up following you.” –Tony Hsieh, CEO, Zappos
  28. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” - Steve Jobs, co-founder and CEO of Apple.
  29. “Trust your instincts.” –Estée Lauder, Founder, Estée Lauder
  30. “If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering." - Jeff Bezos, CEO of Amazon

And the last word from Sir Richard Branson - “Screw it, let’s do it.”



BY Sam Graves

Sam is an e-commerce expert and brings her know-how to the We Make Websites blog on a regular basis. Focused on providing quality Shopify and e-commerce advice, some favourite topics include CRO, SEO and best practice content marketing techniques.