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37 of the biggest brands on Shopify

Holding an increasing amount of global e-commerce platform marketshare, Shopify and Shopify Plus are attracting many e-commerce big-hitters. More and more brands are migrating to the platform to sell more online. Without further ado, here are the Shopify superstars.

1. Bulletproof

Bulletproof - Mega Image - Module 1 - Desktop

Bulletproof offer high performance food, drink & supplements. They're on a mission to help people to perform better, think faster, and live better by using tech, ancient knowledge, research and science. Bulletproof are environmentally conscious and sell their ethically sourced products online in order to build a sustainable future in the fitness and health industry—all through Shopify Plus. Read about their migration from Magento.

2. Sir The Label


3. Hasbro

Hasbro Pulse - Shopify Plus Biggest Brands

World-famous toy retailer, Hasbro, chose Shopify Plus to power their DTC channel through a new e-commerce space, Hasbro Pulse. And the brand’s fans seem just as excited about the site as they are their toys! Get the details of this Shopify Plus project.

4.The Economist

The Economist - Biggest Brands Shopify Plus

The Economist online offers an authoritative insight and opinions on international news, politics, business, finance, science and technology. The e-commerce store stocks a range of Economist printed and audio books, as well as a range of office stationary and diaries.

5. House of Holland

House of Holland - Biggest Brands Shopify Plus

Positive, playful and provocative, House of Holland are the sort of fashion brand for who you’ll never quite guess what’s next. That said, gaining quick, international acclaim, a scalable and intuitive e-commerce platform is one thing we could’ve all expected—House of Holland hits up Shopify.

6. Crabtree & Evelyn

Crabtree & Evelyn - Shopify Plus Big brands

Fragrance and beauty brand, Crabtree & Evelyn, were struggling to justify the high platform overheads and clunky ways of SFCC. With an e-commerce migration which focused largely on international, through Shopify Plus, they now breath beauty around the world. Learn more about how Crabtree & Evelyn replatformed.

7. Sunday Somewhere

Sunday Somewhere - Shopify Plus Biggest Brands

Sunday Somewhere are a premium eyewear brand with a severe case of Wanderlust. Developed by Dave Allison in late 2010, the brand has since taken off around the globe due to great consumer reflection to the label’s focus to detail, quality, simplicity and originality.

8. Penguin Books


Penguin Books are a brand long rooted in British publishing history, bringing literature and joy to many generations. Founded in 1935, it is one of the largest English-language publishers and is part of the "Big Five" international publishing houses.

9. Lazy Oaf

Lazy Oaf - Shopify Plus Big Brands

Inspired by youth nostalgia, teenage rebellion and a spirit of non-conformity, Lazy Oaf create irreverent streetwear collections and retail online through Shopify Plus.

10. BBC Shop

BBC Shop - Shopify Plus Big Brands

The public service broadcaster’s branded merch store pulled the plug on M1 in a switch to the world’s smoothest, most flexible platform: Shopify Plus. Get the details on this replatforming project.

11. Red Bull


Red Bull is the highest-selling energy drink in the world, and the product is marketed through advertising, events, sports team ownerships, celebrity endorsements, and music, through its record label Red Bull Records. Their online store stocks official Red Bull related products, such as hats, t-shirts, backpacks, jackets and more.

12. Gymshark


Gymshark is a fitness apparel and accessories brand, manufacturer & online retailer based in the United Kingdom, supported by over 3 million highly engaged social media followers and customers in 131 countries.

13. Rebecca Minkoff


Rebecca Minkoff is an incredible global brand offering a huge range of apparel, handbags, footwear, jewelry, watches and accessories, as well as men’s accessories under the label Uri Minkoff. Rebecca is extra inspiring because she is not only incorporating tech into her products, but in September of 2018, Rebecca launched a Female Founder Collective. This is a network of businesses led by women that invests in women’s financial power across the socio-economic spectrum.

14. Skinnydip

Skinnydip - Shopify Plus Big Brands

Launched in 2011 by Lewis Blitz and brothers James & Richard Gold, Skinnydip London has grown into a brand with over 100 concessions. Skinnydip sales rocketed after being stocked in leading global retailers including Selfridges, Nordstorm, ASOS & Topshop. With an inspirational growth journey on Shopify Plus, we've documented it all—have a read.

15. KKW Beauty


Kim Kardashian had a busy year in 2017 after launching her own cosmetic line to rival her sister, Kylie. She came bursting on to the beauty scene with her two brands KKW Beauty and KKW Fragrance and it came as no surprise that products sold out in minutes on launch day.

16. Mavi

Mavi - Shopify Plus Biggest Brands

Mavi is a global jeans-wear brand, featuring lots and lots of denim. Founded in 1991, based in Istanbul, Turkey, the company manufactures jeans for both young women and men, The also have subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.

17. Outdoor Voices

Outdoor Voices - Shopify Plus Big Brands

Activewear label, Outdoor Voices, is the brand behind the super-chill hashtag #DoingThings. But how’re they doing e-commerce? Through Shopify, of course. Check it out.

18. Good American

Good American - Shopify Plus Brands

Good American are a clothing line at the forefront of the body positivity movement and retailing through Shopify. The brand was born out of a conversation between Khloe Kardashian and Emma Grede about what it means to be a modern-day woman.

19 Kylie Cosmetics


The cosmetic queen of Kardashian fame recently sold out her new eyeshadow palette within 2 minutes. With 11 million followers on Twitter and an outstanding 82 million followers on Instagram, Shopify easily handled the flood of traffic serving up makeup to her loyal army of fans.

20. Bluebella

Bluebella - Shopify Plus Biggest Brands

Bluebella are a fashion-forward lingerie and nightwear brand bringing garments that are highly wearable, seductive, and affordable to market, through Shopify Plus.

21. MVMT Watches


Founders, Kramer LaPlante and Jake Kassan dropped out of College to pursue their dream of starting up a Watch brand. Today their website boasts a supply of premium on-trend watches and accessories, designed at their headquarters in LA.

22. Jeffree Star Cosmetics


Jeffree Star Cosmetics is a makeup line founded by American singer-songwriter, make-up artist and fashion designer Jeffree Star. This brand is perfect for "anyone who's fearless enough to be their own person".

23. Pixi Beauty

Pixie - Shopify Plus Big Brands

Now this is a beauty brand that’s achieved cult status. Pixi products see innovative formulations infused with botanicals and beneficial ingredients, selling online through Shopify.

24. ColourPop


ColourPop, founded in 2014, was born and raised in the City of Angels. Created by Seed Beauty, the brand prides themselves on being wallet friendly and cruelty free. Their Shopify store is packed full of lipsticks in every colour imaginable.

25. CLUSE Watches

CLUSE - Shopify Plus Big Brands

With an international Shopify Plus architecture calling their global audience, Dutch watch-brand, Cluse, moved on from Magento. Their e-commerce now operates through Shopify Plus, with an online store that makes their audience tick. Read more about Cluse replatforming from Magento.

26. Bombas


Bombas was born because it’s co-founders wanted to make an impact on their community in the U.S. They design and sell funky pairs of socks and for every pair of socks purchased, Bombas donate a pair to someone in need.

The socks they donate aren’t the same socks customers can buy: they engineered a sock to specifically meet the needs of people who don't have the luxury of putting on a clean pair of socks every day. And use an anti-microbial treatment which means they don't need to be washed as often, and their reinforced seams and darker colors give them greater durability with less visible wear. Absolutely genius.

27. David Beckham Eyewear

David Beckham Eyewear - Shopify Plus Big Brands

The stunning new label, DB Eyewear by David Beckham, recently launched to market through Shopify Plus. The star’s brand combines effortless British style and attitude with a timeless, vintage spirit and a sharp focus on detail and functionality.

28. Allbirds

All Birds - Shopify Plus Biggest Brands

It’s the sneaker line renowned for being uber-comfy, easy-to-wear, and environmentally-friendly. With a cult following and sell-out launches, Allbirds are taking leaps and bounds, DTC through Shopify Plus.

29. Victoria Beckham

victoria beckham - Shopify PLus Biggest Brands

The former Spice Girl’s critically acclaimed fashion brand has become a huge player in the luxury market. Taking its ready-to-wear collections around the world, Victoria Beckham power their e-commerce through Shopify Plus.

30. Lightbox Jewelry


Lightbox are a fresh, young brand leading the way in the laboratory-grown diamond market. Their diamonds come in a variety of settings, colours and carat sizes and make jewellery-buying easy.

31. Finisterre


Aimed at hardy British surfers, Finisterre designs sustainably-sourced products made-to-last: clothing and wetsuits for those who share a love of the sea. They're a brand who're truly committed to their product, the environment and their people, and a B Corp certified business. Read on to get more info on Finisterre's move from Magento to Shopify Plus.

32. Missoma

Missoma - Shopify Plus Biggest Brands

You’ve probably spotted their pieces adorning all the celebrity photos cropping up on your Insta feed. Contemporary jewellery brand, Missoma, are making waves in the jewellery market and driving their online business through Shopify Plus.

33. Emma Bridgewater


Emma Bridgewater is a beautiful, classic modern pottery brand who believe everyday kitchen china should be at the heart of everyone’s life. Emma Bridgewater aims to make pottery for people to reflect on shared moments as we eat and drink together. The brand's e-commerce now blossoms on Shopify Plus. Get the details on this replatforming.


Nicce - Shopify Plus Big Brands

NICCE was established in 2013, offering a unique, clean, simple, quality contemporary casual-wear and streetwear, inspired by Ibiza’s style and music when the co-founder visited the island.

Today, NICCE is a premier London lifestyle brand, loved for its unique take on the latest casual-wear and streetwear trends, now influenced by the ever-changing culture, lifestyle and rich music scenes of London.

35. Harper Collins


HarperCollins is one of the biggest and most popular global book publishers in the world, with a hugely vast catalogue of cutting-edge contemporary fiction to award-winning apps and everything in between.

Today, HarperCollins UK publishes around 1,000 books a year. Including worldwide bestsellers such as Booker Prize winner Hilary Mantel, writer of Wolf Hall and Bring Up The Bodies, Professor Brian Cox, Lorraine Pascale and Lena Dunham.

36. Hummingbird Bakery


Inspired by American baking, The Hummingbird Bakery make some of the most delicious cupcakes in the world. First making an appearance in Notting Hill in early 2004, it became the home of quality American baking in London.

Today it has six branches in London and Surrey and is famed the world over for its delicious cupcakes and other freshly baked sweet treats and desserts. You can now shop online, making it easier for you to eat lots of delicious cake.

37. Triangl Bikini

Triangl - Shopify Plus Biggest Brands

It’s the brand responsible for the distinctive colour-blocked, black-trimmed bikinis that became ubiquitous some 10 years ago. Aussi swimwear label, Triangl, have also taken to Shopify Plus—spreading summer vibes around the world.

Could you be the next big brand on Shopify? Get in touch with us to discuss your next ecommerce project.

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BY Eve Rouse

Eve’s a Content Marketing Executive at We Make Websites. She joined us from a copywriting role up north, and has a keen interest in fashion. Want to try something fun? Read her blog post again, out loud, in a strong Hull accent. It’ll be like you’ve both met.


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