- Technology, Strategy
- December 2, 2014
- by James
- 3 minute read
Whether you are selling a product or service, there are people searching for it on Google. Using AdWords can make sure these people see you. Here’s our top 7 reasons why your business can benefit from Google AdWords.
1. Attract customers instantly
Did you know that 90% of all Google searches are for products and services? Now imagine your website being at the top of the search results and how many more visitors your site could attract with a well written ad. This is what AdWords can do for you, by bidding on keywords related to your products or industry you can have your website listed at the top of Google in no time.
2. Faster than seo
Providing your 'Ad Rank' - a combination of ad copy, landing page quality and ad bid - is good enough, your ads will go straight to the first page of search results. This is unlike traditional SEO, which includes all those titles, headings, meta descriptions and alt tags and can take months to implement before even beginning to make a difference to your organic positioning, let alone getting you to the top of page one.
3. Find out what converts
By linking your AdWords and Analytics accounts you can combine the reports to find out more than ever before about what marketing works for your store and what doesn't. This can help you eliminate certain ads or keywords that aren't converting which will save you money.
This information can then also be used alongside your organic SEO efforts as you'll now know what keywords and terms convert best.
4. You control your advertising costs
With AdWords you only pay for each click on your ad, not when it is shown as a search result. This means you only have to pay when there is a possibility of making a conversion on your site. There aren't many better or guaranteed ways out there to spend your marketing budget.
You can also set a daily budget for your campaigns so there is no way you'll ever find that you have accidentally overspent.
5. Adwords traffic sometimes converts better than organic traffic
Recent research has revealed that clicks through AdWords ads are likely to convert up to twice as well as those coming from organic results. This is most likely down to the fact that ad copy is directed at selling rather than informing and users also being aware that the ads are there to sell to them rather than being product reviews or news stories.
6. Adwords is taking over the serps
"No one clicks on ads!" - you might have heard this said, or even said it yourself. But when searches are made containing commercial keywords, 64.6% of resulting clicks are on ads, which is nearly two thirds. Do you want to be missing out on those potential customers?
7. Location targeting
Do you sell a localised product or service? With AdWords you can make sure your ads are only seen by searchers in your location. For example, if you run a mobile computer repair business you probably don't want to be driving to the other end of the country for a client. Instead you can tell Google to only show your ads to people searching within a selected radius of your business, or even just your town.
If you are retailer or service provider, you want people to see what you have to offer and there is no better way to make sure you are seen than Google AdWords.
We offer an AdWords management service for online retailers. You can find out more about what we have to offer on our Google Adwords information page.
James is an online marketing expert and one of the core members of the WeMakeWebsites design team.