February 22, 2023
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If you use Shopify or Shopify Plus, you should always be thinking about how you can enhance the customer experience for your online store if you want to increase sales.
If you use Shopify or Shopify Plus and you want to increase your sales, you should always be thinking about how you can enhance the customer experience for your online store.
We understand how long it can take to choose the most effective apps when there are so many to choose from. But find them you must, because the right tools can revamp your customer journey, leading to increased click-throughs and sales.
To make it easier for you, we’ve laid out our favourite 24 Shopify apps to help you succeed, wherever you are in your growth journey and whatever your budget. We’ve chosen the smartest, simplest, and all-around best apps available, so you don’t have to waste time searching. Check them out below:
What they do
LoyaltyLion understands how important your existing customers are for e-commerce business success. Their loyalty programs help to build trust in your e-commerce business by constructing irresistible loyalty schemes for your customers.
LoyaltyLion’s integration with Shopify Plus offers limitless customisation and flexibility for your store. This is especially useful for big brands who need stability in a platform to cope with complex requirements.
LoyaltyLion is best utilized to drive existing customers to come back to your site, make repeat purchases, refer their friends and family, and ultimately increase your e-commerce revenue.
Why they’re good
LoyaltyLion will reward your customers for more than just purchases. LoyaltyLion also takes into account customer referrals, reviews, birthdays, social shares or likes and much more. You can offer rewards in the form of money-off vouchers, free/discounted product vouchers, free shipping vouchers and gift cards.
Integrations and special features
You can integrate LoyaltyLion with every exclusive Shopify Plus feature, including Shopify Flow which we will mention later on.
Pricing
Small business: $169/monthClassic: $399/monthAdvanced: $699/month
What they do
Recharge aims to make it easier for you to sell subscription boxes by turning one-time products into subscriptions and recurring billing.
Why they’re good
Recharge simplifies subscription reorder management for merchants and make it easy for your customers to manage their subscriptions- they’ll thank you for it!
Integrates with:
Smile, Klaviyo, Zapier, LoyaltyLion.
Price
From $39.99 per month
What they do
Help your customers to find the products they want by helping you to produce the right search results for shoppers through product filtering in search.
Why they’re good
Advanced filters are available in both Collections and Search Pages. From basic, must-have filters to advanced, you can filter by brand, product type, price, tags, and much more.
Smart Search, Auto-Suggestions, and spell-check all seamlessly work together to produce the right search results, reducing your customers' shopping time and boosting your sales.
Price
Customized
What they do
Boost your personalisation with product recommendation tool Directed Edge. You can set automatic recommendations based on a number of factors, or hand-pick them yourself.
Why they’re good
Directed Edge is super easy to configure, saving you time and stress.
Price
Standard: $24/monthAdvanced: $79/month
What they do
Wishlist Plus is a powerful tool for increasing e-commerce conversions by giving your customers the opportunity to add all of their favourite products to a central location and come back later to purchase or share with a loved one for their birthday list.
Why they’re good
Adding a wishlist is a simple change that could help you effortlessly increase your sales and conversions.
Wishlist Plus offers an easy implementation to your Shopify store- without you needing extra coding with easy customisation to match your brand.
Humans live busy lives and don’t always have the time to make the transaction there and then. Wishlists make it possible for shoppers to pick up where they left off when they are ready.
Price
14-day trialFREE foreverStarter: $9.99/monthPro: $29.99/monthPremium: $59.99/month
What they do
OrderlyEmails offer email templates that match your store’s branding and design to keep your emails consistent with your store’s look and feel.
Their tool helps e-commerce brands to customize emails which Shopify sends to customers. This includes things like your order confirmation emails and invoices sent to all customers when they make a purchase with you.
Why they’re good
Not only do they have beautiful email themes, but the tool increases your sales by including product recommendations, discounts and upsells in your email notifications.
OrderlyEmails can translate, and test your email designs- tracking conversions too with their award-winning feature. You'll even be able to see which link or offer was clicked by the customer, sneaky!
Price
$49 (one-time fee) per theme
What they do
It’s a good idea not to just focus in on gaining new traffic to your site - you should also make sure you hone in on existing traffic.
If your customers want a product that isn’t currently in stock, Back in Stock allows them to request a text or email the moment a product is back.
Why they’re good
Giving your customers this opportunity means they won’t forget about their intentions to purchase the product from your store- preventing them from buying from your competitors.
The ability to customize to your branding, is, of course, an option, too.
Price
Start up: $19/monthSmall business: $39/monthMedium store: $59/monthLarge store: $79/month
What they do
Yotpo believes that great brands are built on their customers, it makes a lot of sense, right?
The aim of Yotpo is to increase your sales by building a community of committed and loyal customers through user-generated content.
Why they’re good
Yotpo’s tool will show more customer reviews, photos, and Q&A to increase trust, social proof and sales, all from a single platform.
Features:
Price
FREE or Premium- contact them for a customized plan.
What they do
If you are an avid user of social media for business but struggle to make money from it, then Foursixty is the app that you need. Foursixty uses your user-generated content via Instagram and makes shoppable galleries on the platform.
Foursixty turns your brand, and customer content, into a shoppable gallery on your online shop. For example, you could upload pictures of your customers wearing your garments, and site visitors could click on these images to buy the pictured clothes.
Why they’re good
Foursixty allows you to track influencers and gifting programs, and get advanced Instagram insights and analytics to adapt as needed. And it is quick to set up.
You can incorporate shoppable Instagram galleries into your email newsletters and sales campaigns, too. This gives you the ability to engage your email subscribers with relevant Instagram content and CTA’s.
Price
Core: $50/monthComplete: $300/month
What they do
Cross-Sell is a sales and conversion optimization app for e-commerce brands. The app aims to turn visits into sales by building trust and making it easy for merchants to recommended products in the right circumstances.
When a shopper is hovering on a product listing, Cross-Sell allows merchants to handpick a unique set of related items for the customer to see. The related items can be placed anywhere on the product page, but the idea is to allow them to appear in a place that encourages additional purchases.
The app also caters for a separate set of Cross-Sell items to appear on the cart/basket page and pop-ups to encourage additional purchases prior to checkout.
Why they’re good
Proven to help you increase AOV (average order value) with handpicked or global cross-sells. Clicks and conversions are tracked for you too.
Price
$19.99/month
What they do
Nosto is powered by artificial intelligence and is by far the most sophisticated app for personalisation on the Shopify App Store with its wealth of fantastic features.
If you’ve ever seen a ‘people who bought this also bought’ notification or ‘you may also like’ prompt whilst shopping online, that is just one level of personalisation that Nosto can offer.
Why they’re good
Nosto claims that the average results it achieves for its users are a 65% increase in conversion rate and a 25% increase in average order value (AOV).
Integrations:
Nosto integrates with all the main e-commerce platforms, allowing them to pull valuable back-end data such as inventory levels, product variants and multi-currency data.
Price
Growth: $850/monthPlus: $1500/monthPremium: $3000/monthEnterprise: contact Nosto
What they do
Script Editor is a customisation you can add to your Shopify store, that allows you to create personalized experiences and seamlessly add promotions into your site.
And once customers click on a promotion they will never need to input a discount code, leading them through a seamless buying experience.
Why they’re good
Script Editor scales with Shopify’s servers, so it requires minimal maintenance.
Price
Free
What they do
Gorgias is an all-in-one customer service and live chat helpdesk for Shopify and Shopify Plus. It works across many channels including Facebook, Instagram, email, live chat, and more, so your customers can contact you wherever they are online.
Why they’re good
Gorgias integrates with other popular Shopify apps, so you can perform plenty of functions, like cancelling an order, all within the helpdesk.
Price
Basic Plan: $60/month ($50/month billed annually)Pro Plan: $200/month ($166.67 billed annually)Advanced Plan: $500/month ($416.67 billed annually)
What they do
Magic Zoom Plus is a Shopify app for easily adding Zoom and video clips to your product listings. This gives your customers the option to look really closely at the quality and detail of your products.
Why they’re good
Easy to install, add YouTube and Vimeo videos and it is fully customizable.
Price
Free to install, $69 to buy a license.
What they do
If you have physical stores as well as an online presence, Storemapper’s store locator can help bind the experience between the two by allowing customers to search for the nearest store location.
Why they’re good
All features are fully customizable.
Price
7-day free trialMicro: $19/monthPro: $29/monthPremium: $59/month
What they do
Smart search and instant search that is tailored to Shopify, to help convert site visitors into paying customers through search.
Why they’re good
Searchanise offers an unlimited number of searches per month, as well as product sync and analytics capabilities.
Price
14-day free trialStarter: freePro: $9/month ($6.30/month billed annually)
What they do
Want your search to be smarter? The Artificial Intelligence and Natural Learning Processing powering Klevu’s site search is revolutionizing e-commerce search.
It is tailored specifically towards online merchants, continually learning how shoppers interact with your store.
Why they’re good
A plethora of features and deep machine learning create a rich search experience that shoppers will love, meaning shoppers will find the products they want more efficiently.
Price
Micro: freeGrowth: $199/monthPremium: $499/monthPremium Plus: $799/monthEnterprise: $1199/month
What they do
Modern customers expect purchasing options on a range of platforms. Grant their wish on Facebook with Flexify’s Facebook Product Feed.
Why they’re good
The tool automatically syncs from your Shopify store and can handle an unlimited number of products.
Price
Free-Forever Plan: freePremium Plan: $29/month
What they do
Okendo are masters of positioning user-generated-content to build trust and generate sales. They have a range of ways to showcase ratings, reviews and customer experiences in all the places shoppers might look.
Why they’re good
Okendo is multi-channel and can be integrated across many formats.
Price
Pro: $99/monthPower: $249/monthEnterprise: Custom price plan
What they do
If you’re looking for a fresh way to keep customers, consider starting a loyalty programme with Smile.io. They use three simple systems to turn your customers into a community of shoppers: Points, VIP and Referrals.
Why they’re good
When your customers operate as a community, they start to promote for you, reducing the need for expensive ads and promotions.
Price
Growth: $50/monthEnterprise: Custom price plan
What they do
Customers love to feel special, especially on their birthday. Re-engage customers with an automatically generated unique discount code, just for them on their special day.
Why they’re good
Fully customisable campaigns give you full control to match your store’s branding.
Price
Base: $10/monthGrowth: $20/monthEstablished: $40/monthCustom plan: from $50/month
What they do
Zendesk is a suite of tools that focus on creating better interactions with shoppers. With Zendesk, you can create a true omnichannel customer service experience for your shoppers by interacting with them on a broad range of platforms including phone, email, social media and instant chat.
Why they’re good
Zendesk allows you to interact with customers from a single location, no matter where they are. Zendesk keeps your customer service manageable and efficient.
Price
Lite: from $0/agent per monthTeam: from $15/agent per monthProfessional: from $39/agent per month
What they do
Allow your customers to return to purchase later with Wishlist. A responsive, fully customizable app with an uncapped limit for the number of customers and items added. You can also send reminder emails to shoppers from inside the app.
Why they’re good
Wishlist even works for guest users, so visitors aren’t turned away by being forced to log in to your site.
Price
14-day free trial, then $2/month.
What they do
Product reviews are a simple and easy way to add a customer review feature to your products on Shopify and Shopify Plus. The app comes with a flexible design feature, so you can match it to your chosen theme.
Why they’re good
All their review scores are SEO friendly, so your customers can find your reviewed products through Google.
Price
Free
That’s our top 24 of the best Shopify apps, tools & integrations to make the Shopify experience brighter for your customers!
We hope you found what you needed among the list. Love any of our suggestions? Have we missed any? Let us know!
