Everything you Need to Know about Small Business Saturday

  • Strategy
  • November 13, 2015
  • by Lydia Green
  • 3 minute read

The retail calendar is gearing up for Small Business Saturday, a day dedicated to support, promote and inspire small business all year round, which will take place on 5th December 2015.

What is Small Business Saturday?

Small Business Saturday is a non-commercial campaign that aims to acknowledge the success of small businesses and encourage consumers to swap their spending from a multinational to a smaller, local business. The day itself takes place annually on the first shopping Saturday in December but the campaign intends to have a lasting effect on the utilisation of small and local businesses.

Last year 16.5 million people shopped at a small business on the day, which was a 20% increase on the previous year. #SmallBizSatUK was the number one trending hashtag on the day and increased awareness by 33%.

How can you get involved in Small Business Saturday?

All kinds of small businesses are able to get involved in the day, be it a family business, local shop, ecommerce business, small manufacturer, or wholesaler. There are a number of ways to get involved.

  • Register and advertise your business on Small Business Finder and let everyone know you want to take part in the day.
  • For general information about the campaign there is an information toolkit available on their website and you can also download campaign logos to use on your website or social media page.
  • Download or send off for the free marketing pack which includes great advice for the day and comes with posters and a window sticker.
  • If you already have your day planned, let everyone know via social media by using the hashtag #SmallBizSatUK on Facebook, Instagram and Twitter.


Why should you get involved in Small Business Saturday?

The vast majority of companies in the UK are small businesses - in fact they provide two thirds of all private sector jobs. Small businesses are often faced with the challenge that they don’t have a public profile and are unable spend large amounts on marketing campaigns compared to the likes of major corporations.

As a result, Small Business Saturday is the ideal campaign to celebrate small firms and support them in the advertising and showcasing of their products/services to their local community.

The campaign is an opportunity to look behind the scenes and allow the consumer to find out how their custom goes towards helping the local economy and establish how much further every pound spent with a smaller business goes in comparison to major corporations. The ultimate aim being to raise the profile of many small businesses and begin to get everyone thinking small comes first.

Suggested London itinerary to some of the small businesses we love:


Look Mum No Hands - 49 Old Street, London EC1V 9HX Crispin Shoes - 28-30 Chiltern Street, London W1U 7QG Condor - 49-53 Gray's Inn Road, London WC1X 8PP Bremont - 29 South Audley Street, London W1K 2PE HG Walter - 51 Palliser Rd, London W14 9EB Snowden Flood - Unit 1.01 Oxo Tower Wharf, Barge House Street, London SE1 9PH Nom - 102 Columbia Road, London E2 7QB Luna & Curious - 24-26 Calvert Avenue, London, E2 7JP Katherine Hooker - 19 Ashburnham Road, London SW10 0PG

If you are a small business and looking to expand your reach, you can get a two-week trial with Shopify


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