- International
- June 26, 2020
- by Faye Oakenfull
- 3 minute read
Many brands have their sights set on international markets. With Shopify, there's numerous ways to sell globally. There are multi-currency options (single stores with multiple currencies), multi-store (having separate stores per region), or you can go headless (still using the Shopify checkout but with an external CMS to manage localised content). Here's a look at some of the brands using the platform, and which methods they've chosen for their international commerce.
Missoma
This much-loved jewelry brand takes their demi-fine pieces international, through a combined multi-store and multi-currency Shopify architecture.
International method: combination of multi-store (separate store per region) with Shopify multi-currency on their UK store
Allbirds
Eco-friendly and famously comfy, Allbirds’ sneakers are loved all over the globe. And to serve their international customers, the B-Corp is using a multi-store Shopify setup.
International method: multi-store (separate store per region)
Chilly's
Reusable bottle brand, Chilly’s, is doing international Shopify through a headless architecture, integrating Shopify Plus with DatoCMS.
International method: multi-store (separate store per region)
MVMT
Designed in LA, but worn across the globe, MVMT sell their watches to their international audience through a multi-currency Shopify store.
International method: single store using using third party multi-currency soltuion, Flow.io
Frescobol Carioca
Inviting their audience to ‘live like a Carioca’ wherever they may be, this resort wear brand does international commerce through a multi-store Shopify setup.
International method: multi-store (separate store per region)
Bamford
Bamford runs multiple Shopify stores to offer their consciously-created clothing, skincare, and homeware collections to their international customers.
International method: multi-store (separate store per region)
Iconic
Shopify Plus also handles the global e-commerce of cult beauty brand, Iconic London, through a multi-currency architecture. Learn more about this project: Iconic London on Shopify Plus.
International method: multi-store (separate store per region)
Rothys
Another brand trusting Shopify with their international e-commerce is Rothy’s, offering washable women’s ballet flats through a headless Shopify build.
International method: headless
Triangl
Cult swimwear label, Triangl, provides a localised e-commerce experience to their bikini lovers, through a multi-store setup on Shopify.
International method: multi-store (separate store per region)
Lazy Oaf
Independent street label, Lazy Oaf, left Magento to scale their global e-commerce through Shopify Plus, opting for a multi-currency structure.
International method: single store with Shopify multi-currency
Gymshark
We’ll assume you’re no stranger to sportswear giant, Gymshark. Trusting Shopify with their global e-commerce, the brand sells through a multi-store setup on the platform.
International method: multi-store (separate store per region)
Frank Body
With a strong international presence, this beauty brand, renowned for its cheeky and rather ‘frank’ tone, is globally equipped with a Shopify multi-store architecture.
International method: multi-store (separate store per region)
Victoria Beckham Beauty
It’s Victoria Beckham’s beauty line — of course it’s global! Selling internationally through a headless Shopify framework, to be exact.
International method: headless
Skinnydip
Skinnydip London takes their sea of colourful products to a global audience through a multi-currency Shopify store. Get the details: Skinnydip London on Shopify Plus.
International method: single store with Shopify multi-currency
Cluse
International watch-brand, Cluse, flaunts a seamless international offering through Shopify Plus, with both localized languages and currencies. Get the scoop: Cluse on Shopify Plus.
International method: multi-store (separate store per region)
So, you're sold on using Shopify for your international expansion, too? But exactly how is it done? Luckily for you, we've written a post on everything you could possibly need to know about selling internationally on Shopify.
If you'd like to speak to one of our experts about your global e-commerce strategy, then get in touch.
