- International
- June 26, 2020
- by Faye Oakenfull
- 3 minute read
Many brands have their sights set on international markets. With Shopify, there's numerous ways to sell globally. There are multi-currency options (single stores with multiple currencies), multi-store (having separate stores per region), or you can go headless (still using the Shopify checkout but with an external CMS to manage localised content). Here's a look at some of the brands using the platform, and which methods they've chosen for their international commerce.
Missoma
This much-loved jewelry brand takes their demi-fine pieces international, through a combined multi-store and multi-currency Shopify architecture.
International method: combination of multi-store (separate store per region) with Shopify multi-currency on their UK store
Allbirds
Eco-friendly and famously comfy, Allbirds’ sneakers are loved all over the globe. And to serve their international customers, the B-Corp is using a multi-store Shopify setup.
International method: multi-store (separate store per region)
Chilly's
Reusable bottle brand, Chilly’s, is doing international Shopify through a headless architecture, integrating Shopify Plus with DatoCMS.
International method: multi-store (separate store per region)
MVMT
Designed in LA, but worn across the globe, MVMT sell their watches to their international audience through a multi-currency Shopify store.
International method: single store using using third party multi-currency soltuion, Flow.io
Frescobol Carioca
Inviting their audience to ‘live like a Carioca’ wherever they may be, this resort wear brand does international commerce through a multi-store Shopify setup.
International method: multi-store (separate store per region)
Bamford
Bamford runs multiple Shopify stores to offer their consciously-created clothing, skincare, and homeware collections to their international customers.
International method: multi-store (separate store per region)
Iconic
Shopify Plus also handles the global e-commerce of cult beauty brand, Iconic London, through a multi-currency architecture. Learn more about this project: Iconic London on Shopify Plus.
International method: multi-store (separate store per region)
Rothys
Another brand trusting Shopify with their international e-commerce is Rothy’s, offering washable women’s ballet flats through a headless Shopify build.
International method: headless
Triangl
Cult swimwear label, Triangl, provides a localised e-commerce experience to their bikini lovers, through a multi-store setup on Shopify.
International method: multi-store (separate store per region)
Lazy Oaf
Independent street label, Lazy Oaf, left Magento to scale their global e-commerce through Shopify Plus, opting for a multi-currency structure.
International method: single store with Shopify multi-currency
Gymshark
We’ll assume you’re no stranger to sportswear giant, Gymshark. Trusting Shopify with their global e-commerce, the brand sells through a multi-store setup on the platform.
International method: multi-store (separate store per region)
Frank Body
With a strong international presence, this beauty brand, renowned for its cheeky and rather ‘frank’ tone, is globally equipped with a Shopify multi-store architecture.
International method: multi-store (separate store per region)
Victoria Beckham Beauty
It’s Victoria Beckham’s beauty line — of course it’s global! Selling internationally through a headless Shopify framework, to be exact.
International method: headless
Skinnydip
Skinnydip London takes their sea of colourful products to a global audience through a multi-currency Shopify store. Get the details: Skinnydip London on Shopify Plus.
International method: single store with Shopify multi-currency
Cluse
International watch-brand, Cluse, flaunts a seamless international offering through Shopify Plus, with both localized languages and currencies. Get the scoop: Cluse on Shopify Plus.
International method: multi-store (separate store per region)
So, you're sold on using Shopify for your international expansion, too? But exactly how is it done? Luckily for you, we've written a post on everything you could possibly need to know about selling internationally on Shopify.
If you'd like to speak to one of our experts about your global e-commerce strategy, then get in touch.
Authors
Faye Oakenfull
Faye’s gone from running her own Shopify store 10 years ago, to heading up the marketing and partnerships of our international Shopify Plus agency. In Faye’s spare time, you’ll find her eating her way through London, closely followed by rescue dog (and our Chief Culture Officer), Fred.
