Sweet Shopify Plus Success for Hummingbird Bakery

  • Design, Technology, Strategy
  • February 2, 2018
  • by Sam Graves
  • 2 minute read

Founded by Tarek Malouf in 2004, The Hummingbird Bakery brings authentic American-style baking to the streets of London. We worked with The Hummingbird Bakery to migrate them from a 10 year old bespoke web platform onto Shopify Plus.

Platform Problems:

The Hummingbird Bakery's old custom built e-commerce platform was holding them back. With outdated integrations, complex customer journeys and limited mobile capabilities, it was time to turn the temperature up and head on over to Shopify Plus.

Selling custom made, fresh products, Hummingbird Bakery had two key problems to solve: Make it easy and quick for customers to customise and buy their delicious cakes; and ensure their bakeries didn’t get overwhelmed, leaving customers hungry.
Here’s how we did it.

Fresh Redesign:

We designed The Hummingbird Bakery home page and landing pages to really showcase the colours and textures of the cakes. We introduced large appealing photography, allowing The Hummingbird Bakery to display their full range.

Customised Cakes:

Fully responsive and mobile ready, The Hummingbird Bakery product pages makes customising cakes a breeze. Custom built by We Make Websites, the cake customiser allows customers to completely tailor their cakes, cupcakes and wedding cakes, selecting the size, frosting colour, decorations, messages and flavours.

Bespoke Pickup or Delivery:

Screen Shot 2018-01-23 at 17.00.34

Selling cakes online is a tricky business – everything is perishable and needs to be made to order, which means managing demand is crucial.

The Hummingbird Bakery kitchen can only produce a limited amount of cakes daily, and wanting their customers to experience the true glory of the cakes at their freshest, they needed capacity capping across all locations. By using the robust Shopify API and partnering with BOLD, we built an app to manage orders, pickups and deliveries across Hummingbirds' 8 physical bakeries. The result is improved operational efficiency and satisfied customers!

What did The Hummingbird Bakery think?

"Working with We Make Websites in creating our website was a great experience. They were able to create a site that met our complicated requirements and have been proactive and helpful along the way. We are continuing to work with them now that the site is launched and their ongoing support has been great."

-Tarek Malouf, Founder, The Hummingbird Bakery

Hummingbird Thank You

Big thanks to The Hummingbird Bakery. If you're ready for a redesign or replatforming to Shopify Plus, send us an enquiry to see how we can help.

Written By

Sam Graves

Sam is an e-commerce expert and brings her know-how to the We Make Websites blog on a regular basis. Focused on providing quality Shopify and e-commerce advice, some favourite topics include CRO, SEO and best practice content marketing techniques.

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