February 22, 2023
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For your inspiration we've compiled a list of our favourite electronic websites. It's worth a look if you're selling anything technical and want to ensure your visitors get a good buying experience. Enjoy!
The largest provider of electricals in the UK has gone all out to provide a great website with clear navigation including a simple dropdown menu to get you to the category you're after as quick as possible. The menu at the top is divided into key categories and above this the search function which has speech recognition, another great extra feature for users.
On the home page they haven't displayed any main product picture but have gone instead for a huge "Sale" picture. It's a brave move but one that's sure to keep customers on the site, especially in an industry where products are standardised and easily compared, so having the lowest price is a critical factor.
The great thing about their product pages is the in-depth product details and technical specification. When you are spending this sort of money on TV or white goods, in-depth specs are essential.
They are also upselling wherever possible by offering smart recommendations like the HDMI cable above. This is convenient for the customer and obviously great for Currys. They also do a great job of showing cost savings throughout the site, again, in a price sensitive industry this is of utmost importance.
Ok so John Lewis is not a dedicated electricals site, but their electrical section is fantastic. The home page has great navigation that packs a lot in whilst still remaining simple. Offers are clearly advertised in a large banner on the page, and categories are clearly shown down the left hand side.
Wow! What an awesome TV! And a great product page. Firstly, always offer free delivery if you can and make this clear. It could make the difference when a customer is shopping around between retailers.
The wish list feature ensures that customers don't forget the products they like and it's also a great chance to capture their email address for remarketing purposes like reminder emails.
They use check boxes for their upsells and unusually they don't provide images - I suppose the options are self explanatory and there is a link to more detail beneath. This helps to keep the page focus on the product.
Social icons are clearly shown and it looks as if people are actually using them.
John Lewis is a great brand and many people will buy electricals from them because of their 5 year warranty.
As always Apple have hit the nail on the head when it comes to interface design. Their home page shows their best selling products, arranged in minimal, image driven layout. Apple know that their products sell themselves and all they need to do is show the product in its best light.
I would recommend taking a look at this page it has a great 360 navigation tool which shows you all the angles of the new iPad. Within each motion there is key features about the product. View this page here.
Instead of listing all the specs on this page, they show a few key features on the right and a quick blurb about the product on the left. The navigation on this site is more like a presentation than the standard home page > product listing/search > product page flow that other websites use. Then again this is Apple and they can do that, especially as they only have relatively few product.
The custom features page is brilliant and lets customers easily set up their perfect iPad whist clearly seeing the price. The final thumbs up is the "dispatched within 24 hours" - in a world with no patience, dispatching in 24 hours is great thing to say just before the sale to tip any tentative customers. Adding a small piece of text next to buttons on your checkout can help with conversions, for example:
These will help reduce buyer anxiety and increase buyer excitement!
We love the whole buying process on the Apple site.
There are a few key things you should include on your electrical site:
What are your favourite e-commerce websites? Let us know!
