How we Helped The Economist Create a Professional and Modern Shopify Plus Website

About

The Economist offers an authoritative insight and opinion on international news, politics, business, finance, science, and technology. Their goal is to "take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." The Economist is read by more of the world's political and business leaders than any other magazine.

They needed a professional and modern ecommerce website to sell branded products, including diaries and books, as well as past issues of The Economist magazine.

In order to keep improving the website, we worked with The Economist on an ongoing basis.

Project Objectives

The aim of the ongoing support relationship we have with The Economist is:

To make continuous improvements to their Shopify website, with the end goal of improving online sales.

To help with the deployment of new product ranges and marketing campaigns.

To keep the site on brand and complementary to the style of The Economist’s main editorial website.

What we delivered

The Economist store is built on Shopify Plus, which includes three store instances in the price. This helps us handle multi-currency and multi-region requirements.

The store design is kept minimal and inline with the infamous red and white logo; combining a contemporary look-and-feel whilst retaining The Economist's traditional, trustworthy brand aesthetic. Looking beyond the appearance, the website is also designed to be easy to use for their busy audience, in turn, increaseing conversions.

App Integrations

Jilt: We installed Jilt on to The Economist site to send recovery emails, which reduces cart abandonment. Jilt allows you to create email templates and schedule them to be sent minutes, hours or days after an order has been abandoned.

Printful: In order to fulfil the customisation and personalisation of The Economist products we integrated Printful with their site. Printful will print and ship every orders on-demand within 3 days of the order being placed. They handle everything so you don’t need to worry about inventory, equipment or shipping and can instead focus on the things that matter to your business.

Hotjar: We incorporated Hotjar into The Economist website to analyse visitor behaviour and drive our design decisions. It has proved to be a vital tool for helping us improve conversion rates.

Authors

Lydia Green

Lydia is one of our marketing experts at We Make Websites. After achieving her degree in Communications Studies at the University of Leeds she has gone on to write promotional and informative content for a London events company, and has now joined us to share her knowledge of marketing in social media. She is a keen traveller and lover of cats.