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Content is a huge part of the customer journey, your customers will likely turn to your blog to better understand a product pre-purchase, post-purchase they might read up on how to maintain the condition and when they’re looking to buy more they’ll use the content you provide to decide what’s next.
Despite how often customers use brand content, on many e-com sites content and commerce will sit separately. Combining commerce and content opens up a whole host of opportunities to convert site visitors into long-term customers. Brands like Condé Nast, Mane Addicts, Wella OPI and more have dipped into the world of combining commerce + content and come out on top.
In this Live Podcast episode of Your Basket Is Empty, host, Tim Richardson is joined by two experts in content + commerce, from the agency that creates best-in-class commerce content; David Greenaway of We Make Websites, to the brand that demonstrates best-in-practice; Mel McVeigh, Condé Nast.
Sanity is a modern content management system that innovative brands like PUMA, Skims, Nike, and Sonos use to build rich, inspiring shopping experiences that increase revenue and customer lifetime value. It’s fast for developers to build with, intuitive for content teams to use, and syncs seamlessly with the rest of your e-commerce tech stack.
