Challenger Brand Expert: Eva Pascoe

Long before the digital realm existed as we know it today, Eva was busy building the world's first internet cafe, Cyberia (1994). In the years that followed, she became Director of E-Commerce for Arcadia Group and oversaw digital acquisition and international e-commerce for the likes of Bluebella.

Now, Eva is a Director at consultancy agency, The Retail Practice, helming the online growth of various challenger brands. Hear from Eva as she shares her experiences of pushing these retailers’ e-commerce offerings, chatting with our Commercial Director (and host of Your Basket is Empty), Tim Richardson.

Get ahead with the latest in e‑commerce and Shopify Plus.

21 November 2022


Internationalization with Shopify Markets Pro

10 November 2022


A Closer Look: Goose & Gander’s Black Friday Mystery Box

01 November 2022


Elevating your B2B e‑commerce with Shopify B2B

20 October 2022


13 Scary E-Commerce Mistakes

20 July 2020


How to Sell Internationally with Shopify

02 November 2020


Migrating from Magento to Shopify Plus

19 October 2021


Headless Commerce Using Shopify Plus

25 September 2020


Why Shopify Plus?

02 March 2020


Biggest Brands on Shopify

22 April 2020


35 Ways to Improve Your E‑Commerce Conversion Rate

01 March 2019


Shopify Plus: Multi-Store vs Multi-Currency

07 April 2022


Brands Selling Internationally on Shopify

09 October 2019


CCPA and Shopify: What it is and How it Affects my Store

14 August 2020


Everything you Need to Know About ADA and Shopify

21 July 2019


101 Best Shopify Stores for Design Inspiration

Be the first to hear about what’s hot in e‑commerce and Shopify Plus. Straight to your inbox.

By providing your email, you agree for us to contact you via email with e‑commerce advice. Your data is stored securely and we never pass it on to third parties.