Challenger Brands: the Story of Nudea

This DTC lingerie label launched in 2019, with a mission to never compromise on fit, comfort, and style. A year on, Nudea is completely transforming the fitting experience.

Tim Richardson, our Commercial Director, chats to Priya Downes, Nudea’s Co‑Founder. They discuss how far the brand’s come since launching, how the Nudea team are navigating the current climate, and what’s in store for the future.

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