Since 1969, B&Q has been the UK’s leading home improvement and garden retailer, helping customers ‘Do It Themselves.’ In 2022, the iconic brand launched in Saudi Arabia as B&Q KSA, a franchise owned and operated by Al Futtaim Group.
After launching two physical stores in the region, B&Q KSA’s next focus was online. As the leading Shopify agency for international e-commerce, we were brought in to take on the challenge.
Services & Technology
UX/UI Design
Theme Development
Internationalization
Data Migration
System Integration
Custom Shopify App Development
Shopify Plus
Algolia
Sufio
Loqate
OneTrust
Akeneo
MaxMind
Wishlist King
Swogo
Zapiet
Langshop
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The Challenge
B&Q KSA wanted to replicate the design of the well-established UK online store, but with two key differences: It needed to be powered by Shopify Plus, and fully localized for the Saudi Arabian market.
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The Solution
Following the design system set out on the UK site, we built a brand new bespoke Shopify Plus store, engineered specifically for KSA. Shopify Markets powers the multi-language functionality, allowing for shopping in both English and Arabic, with further localization for Arabic speakers in the form of a flipped, Right To Left layout and Right To Left-focused controls.
Behind the scenes, sizable integration work was undertaken, integrating Shopify Plus with Akeneo PIM, B&Q KSA’s ERP, and AFG’s Blue Rewards system.
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The Results
The combined efforts of design replication, localization, and integration have resulted in an enhanced user experience for B&Q KSA customers. Now, their customers in Saudi Arabia can enjoy a user-friendly, fully localized, and feature-rich online shopping platform, strengthening their market presence.
