Levi's Dockers

Shopify Plus Replatform

Dockers, the masters of the Khaki and family brand of the legendary Levi Strauss & Co., have come to represent the epitome of effortless American style, creating clothing that 'celebrates individuality' and the ethos of the contemporary workforce. 35 years ago, Dockers introduced comfort and style to the workplace, and today it remains one of the most iconic khaki brands ever.

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Dockers came on board looking to replatform onto Shopify Plus complete with an overhaul of their current design. We migrated them to a stunning new home with a multi-store international setup that matches up to their global reputation. Since their launch, Dockers have partnered with us for long-term success on Shopify Plus.

Services & Technology
UX/UI Design
Theme Development
Replatforming
Data Migration
Payments & Checkout
Performance Enhancement
Strategy & CRO Insights
Shopify Plus
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The Challenge

Dockers approached us looking to revamp their existing e-commerce with a migration to Shopify Plus – complete with a full visual redesign to elevate the look and feel of the site while retaining the current structure, speed, and metrics. Their goal was to improve their global standing with a scalable platform to grow. As one of the world's most experienced Shopify Plus agencies and experts in international commerce, we were the perfect fit.

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The Solution

Working collaboratively with the Dockers team, we migrated them from their existing, bespoke platform to a stunning new home on Shopify Plus.

The brand already had a strong global presence, so careful consideration was needed in selecting the correct international architecture. A multi-store approach was taken with a catch-all site in the EU, combined with hyper-localized stores for the US, UK, France, and Spain. This multi-store setup was further enhanced with custom content tooling to allow Docker’s content to be produced in one store and pushed out to the others.

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The Results

Following the launch of their new Shopify Plus store, with international expansion set up to succeed, Dockers partnered with us for the long-term – to continue refining and elevating their e-commerce experience, maintaining their long-standing reputation with global customers.

272%
Sales Increased
89%
Returning Customer Rate Increased
8%
Average Order Value Increased
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Get in touch to start the journey together.

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