We incorporated additional storytelling sections alongside products throughout Dryrobe’s store to tell their brand story characterized by their B Corp status, partnerships, and charitable donations. Leveraging Shopify's Sections Everywhere feature, we ensured these sections could be seamlessly reused by Dryrobe on any page, while still making sense to the store’s design, flow and user journey.

One of Dryrobe’s biggest challenges was repeat returns due to sizing issues. Customers use their products in two ways – either as a coat or as a post-swim changing robe – which require a different fit. We build a completely custom size finder that allows customers to toggle between their use case and find their perfect size using size charts, images and a video fit guide. 

For international customers, Dryrobe had three separate Shopify stores: UK & ROW, US/CA and EU. To enable easier management for their teams we consolidated their international stores to just two: UK/EU/ROW and US using Global-e. Now, customers are automatically directed to their home store and the Dryrobe team only need to manage two international storefronts.