Hasbro Pulse has a new, state-of-the-art home on Shopify Plus. Built to scale and fully integrated into their ERP stack, the site can handle even the largest Comic-Con-fueled product drops. And, behind the scenes, the Pulse team finally has the tools they need to make lightning-fast decisions on content and merchandising.

We took things to the next level by introducing HasLab, Hasbro’s revolutionary crowd-funding app. Fans now have the chance to bring the production of special-edition toys from their favorite brands to life, backing their production with the custom pre-order payment system built by us. And, following the success of their U.S. store, we have now expanded Hasbro Pulse into Europe with the launch of their UK and EU stores – powered by Shopify Markets.