Transforming the world-famous toy retailer’s DTC game by fusing commerce and content, on Shopify Plus.
Hasbro’s DTC offering was split across 3 clunky platforms. We transformed them into a single Shopify Plus store.
With a diehard fanbase, a crowdfunding app and custom pre-order functionality were key, hyping fantasy Hasbro products before they even hit the shelves. If a fan can dream it, it can be funded and manufactured by Hasbro.
And with fans’ reaction to the new site’s unveiling at NY Toy Fair 2019, we think they'll agree, it's definitely a game-changer.