World-famous toy retailer, Hasbro, makes toys for a portfolio of brands with die-hard fanbases, including NERF, Star Wars, Marvel, Transformers, and more.

Hasbro’s DTC presence needed streamlining. The first step was to move them away from 3 clunky platforms and onto a single Shopify Plus store.

The Hasbro store now boasts a crowdfunding app and custom pre-order functionality — if a fan can dream it, Hasbro can make it.


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