Giving Iconic London a stunning, new Shopify Plus store that goes more than just skin-deep.
With cult products and an exploding following in the beauty community, Shopify Plus was always the right platform to handle Iconic. What they needed, was the right partner. We teamed up to make their e-commerce gleam and power conversion like never before.
On their existing site, Iconic were seeing a staggering 98% of traffic come through mobile. It was important we kept this top-of-mind. We fixed up an adaptive and fully responsive site that, like Iconic’s offering, grips shoppers and stays flawless.