Founded in 1970, Jigsaw crafts quality designs for women, made to last. Famed for their timeless designs that blend traditional and modern styles, Jigsaw has firmly solidified its position as an iconic brand in British Fashion.
Jigsaw approached us after realizing they had outgrown their current e-commerce platform: Aptos Retail was holding them back, and it was time to replatform. We were brought in to migrate them onto Shopify Plus, taking on a full website redesign in the process.
Services & Technology
UX/UI Design
Theme Development
Replatforming
Performance Enhancement
Strategy & CRO Insights
Shopify Plus
Algolia
Shogun
Fresh Relevance
Hotjar
Wishlist King
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The Challenge
The goal for the new website was twofold: Improve operational efficiency in the backend, and enhance the customer experience on the front end. The former would be handled by migrating to Shopify; the latter required a full redesign and some nifty new functionality.
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The Solution
We redesigned the UX of Jigsaw's website from the ground up – improving navigation, product discovery, personalization, and purchase flow – and overhauled the look and feel to focus on bigger, more impactful imagery. The new site provides a slicker, more shoppable experience whilst retaining Jigsaw’s core brand identity.
On the engineering side, we seamlessly migrated customer, order, and product data from Aptos to Shopify with no data loss and zero downtime. And we bolstered the site's functionality with new custom features, such as a bespoke click-and-collect component – powered by a custom Shopify app.
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The Results
Following a successful launch on Shopify Plus, Jigsaw’s e-commerce offering has gone from strength to strength. We’ve since engaged in a long-term partnership, acting as an extension of their team to provide ongoing e-commerce design, development, and optimization.
£2m
Revenue Increased
10%
Conversion Rate Increased
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We Make Websites used their extensive Shopify knowledge to solve complex problems in the checkout. Their privately developed apps made Shopify a viable solution for us.
Josh Towb, Head of Business Transformation, Jigsaw
