It was crucial that our redesign highlighted Pangaia’s sustainability impact and position as a mission-driven brand. We used animation extensively to emphasize their raison d’etre and weaving their previously off-site materials science content directly into the store experience.

Upgrading to Shopify Plus, we rebuilt Pangaia’s online store using our custom Canvas framework, setting a base for efficient scaling that’s optimized for SEO and performance. Internationalization was tackled using  Shopify’s Multi-Currency feature that allowed them to quickly begin selling in GBP, USD, and EUR from a single store. With this architecture expediting further global expansion, we put Pangaia in good stead to explore further markets down the line — an inevitability for a brand seeing their levels of traction.