Born from a desire to help humankind with a personal transport revolution, Pure Electric’s game-changing tech has secured their place as the UK’s leading electric scooter and electric bike retailer.

Pure Electric approached us with a view to educating customers about their products and ultimately, boosting their conversion rate.

To highlight Pure Electric’s robust product specs and enhance their products’ perceived value, we used the We Make Websites custom-built page builder tool to create enhanced product detail pages (including product type specific layouts).

As a result, Pure Electric customers can expand and control the PDP content themselves. In addition to product details, this content includes beautifully designed sections such as USPs, featured reviews, image galleries and videos.


Extensive user testing informed a full redesign, and a replatforming to Shopify Plus across multiple international stores. We implemented a store selector and GEO-IP based redirects for seamless internationalization.


Next project

Scratching and breaking eyewear can happen all too often — a frustration felt by portland-based, Revant Optics. They brought a solution to market: replacement lenses that revitalize both sun and prescription glasses, lengthening shelf-life and reducing waste.

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