Stephen Webster

Shopify Plus Replatform

Founded in 1989 by Stephen Webster MBE, the eponymous luxury jewelry brand is known for its intelligent, thought-provoking, and visionary-inspired designs that blend traditional craftsmanship with modern techniques and materials.

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Stephen Webster approached us in need of a website overhaul. The existing website didn’t match up to a luxury user journey experience, with limited opportunities to convey the brands’ storytelling of craftsmanship and fearless creativity. And, behind the scenes, an aging Magento build was holding back their ambitions to scale. We were brought in to reimagine the site and migrate them to Shopify Plus.

Services & Technology

Replatforming

UX/UI Design

Theme Development

Data Migration

Performance Enhancement

Internationalization

Shopify Plus

Nosto

Klaviyo

Klarna

Hotjar

OneTrust

Boost Commerce

Avalara

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The Challenge

Stephen Webster wanted to migrate from Magento to Shopify Plus – they needed a platform that was easier to manage by their in-house teams. Alongside this, they wanted to refresh their branding and redesign their store to better align with their personality. They needed an agency with backed experience and knowledge in both Shopify and design to bring it all together.

When Stephen Webster engaged with us, their branding was corporate, with typography and colors that didn’t reflect their unique and bold products – we collaborated with their design team to create a new brand identity that matched their distinctive edge.

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The Solution

In tandem with the migration to Shopify Plus, we got to work on updating their branding. We incorporated new typography that mirrored their unique products and shifted their color palette from rose gold and navy blue to neutral greys and dark elements to communicate their daring aesthetic.

We built the site using Shopify 2.0 and included flexible configuration options to transform each section, allowing Stephen Webster to re-use the sections across the site in endless styles and combinations without requiring additional development time.

One of the defining features of Stephen Webster is the stories and concepts behind their pieces, so we paired content with double-layered images, using visual storytelling as well as written.

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The Results

Post-launch, Stephen Webster has already seen a 100% boost in conversion rates. Following this successful launch on Shopify Plus, with their new and improved branding, Stephen Webster has continued to work with us post-launch on mini-projects that optimize and enhance their impactful e-commerce store.

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Stephen Webster

Shopify Plus Replatform

Founded in 1989 by Stephen Webster MBE, the eponymous luxury jewelry brand is known for its intelligent, thought-provoking, and visionary-inspired designs that blend traditional craftsmanship with modern techniques and materials.

When Stephen Webster engaged with us, their branding was corporate, with typography and colors that didn’t reflect their unique and bold products – we collaborated with their design team to create a new brand identity that matched their distinctive edge.

In tandem with the migration to Shopify Plus, we got to work on updating their branding. We incorporated new typography that mirrored their unique products and shifted their color palette from rose gold and navy blue to neutral greys and dark elements to communicate their daring aesthetic.

We built the site using Shopify 2.0 and included flexible configuration options to transform each section, allowing Stephen Webster to re-use the sections across the site in endless styles and combinations without requiring additional development time.

One of the defining features of Stephen Webster is the stories and concepts behind their pieces, so we paired content with double-layered images, using visual storytelling as well as written.

‍

Say Hello

Get in touch to start the journey together.

Stephen Webster

Shopify Plus Replatform

Founded in 1989 by Stephen Webster MBE, the eponymous luxury jewelry brand is known for its intelligent, thought-provoking, and visionary-inspired designs that blend traditional craftsmanship with modern techniques and materials.

When Stephen Webster engaged with us, their branding was corporate, with typography and colors that didn’t reflect their unique and bold products – we collaborated with their design team to create a new brand identity that matched their distinctive edge.

In tandem with the migration to Shopify Plus, we got to work on updating their branding. We incorporated new typography that mirrored their unique products and shifted their color palette from rose gold and navy blue to neutral greys and dark elements to communicate their daring aesthetic.

We built the site using Shopify 2.0 and included flexible configuration options to transform each section, allowing Stephen Webster to re-use the sections across the site in endless styles and combinations without requiring additional development time.

One of the defining features of Stephen Webster is the stories and concepts behind their pieces, so we paired content with double-layered images, using visual storytelling as well as written.

‍

Say Hello

Get in touch to start the journey together.

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