Watsons was set up on a complex tech stack with multiple third parties, including PIM and Email systems. They wanted to retain the same functionality using the same tech stack on their new e-commerce store, so we focused on setting up integrations between Shopify and their preferred stack. Now, product data remains stored in their tech stack but, through the integrations, is sent directly to their Shopify front-end.

With the migration to Shopify Plus, Watsons wanted to make site improvements to boost the user experience, including incorporating an entirely custom loyalty program. Blue Wallet, AFG’s custom loyalty program allows users to collect points that can be used across all AFG franchises, including B&Q and Watsons. We built a custom app that integrates with their loyalty platform so that, despite migrating to Shopify Plus, this functionality would still be available.