• London

    Sweeps Building, 6-7 St Cross Street,
    London. EC1N 8UA

  • New York

    442 Broadway, 2nd Floor,
    New York, NY 10013

CAP Beauty

150 natural beauty brands grace the shelves of CAP Beauty's New York and LA stores. We brought their distinctive cool online.

Client
  • CAP Beauty

The website we designed and developed for CAP Beauty encapsulates their approach to beauty and wellness.

It’s a multi-brand site that also powers a warehouse and POS in multiple physical brick-and-mortar stores. We also developed a custom appointment booking system for CAP’s beauty spa in New York City. As a result, Shopify Plus provides the backbone to their day-to-day operations.

Brand-enhancing &
conversion boosting

We loved the opportunity to bring CAP's look-and-feel and unique tone-of-voice online. We combined brand-enhancing design with conversion-boosting e-commerce best practice.

Informative
yet simple

We took great care to provide a high-end experience that keeps customers returning. As with all health and beauty stores, it was important to present pertinent information clearly. Informed prospects become happy customers. Once orders come in, they are reviewed, packaged and dispatched using the native order management features in Shopify Plus.

Ongoing success

Our local Ongoing Success team have been working closely with CAP's New York team to continue improving the website across all devices, resulting in a huge revenue increase, especially on mobile. As with most brands, mobile traffic is the majority now.

The Results

A bold website offering a huge range of high-quality, natural products, presented in a tidy, informative and appealing way, right through to the back-end where order management is efficient and accurate, resulting in high margins and happy customers.

  • +78%

    Increase in Revenue
  • +132%

    Mobile Transactions

How can we help?

Get in touch to discuss your e-commerce ambitions and we’ll help you get there.

Get in touch