• London

    Sweeps Building, 6-7 St Cross Street,
    London. EC1N 8UA

  • New york

    58 East 11th Street, 8th Floor,
    New York, NY 10003

Hummingbird Bakery

An omnichannel, multi-store Shopify Plus deployment for London's most famous bakery.

The Hummingbird Bakery are the most iconic bakery in London and rightly so - they made red velvet cake big in the UK.

Their chain of bakeries handle the high demand for their authentic American-style baking. They also wanted customers to be able to order custom cakes online, either for delivery or pick-up.

Customer Experience

We wanted to stay true to Hummingbird's unique brand whilst making the website a dream to use. We designed and developed a custom website that presents irresistible cakes with a streamlined ordering process.

Custom Cakes

Hummingbird customers want to order their own cakes for birthdays, weddings and other special events. Those cakes can be home delivered or picked-up at a local store. We developed a custom cake builder linked with an easy checkout experience that makes it simple to choose where to get your cakes. On the backend, the cake orders are routed to the closest bakery and sent to the kitchen automatically following payment. To deliver the business requirements we made extensive use of the APIs and checkout customisation possible on Shopify Plus.

For Every Occasion

The new website makes it easy for customers to order the perfect cake for every occasion. Customers are often in a rush, especially on mobile, so we took the time to engineer a smooth customer journey that makes receiving delicious cake as easy as it should be.

The Results

Following the successful launch of the store, including bakery integrations, we began an ongoing success programme with Hummingbird that has resulted in more top-line revenue across all devices.

  • +43%

    Increased Conversion Rate
  • +24%

    Increased Revenue
  • +40%

    Mobile Conversion Rate

We Make Websites were able to create a site that met our complicated requirements and have been proactive and helpful along the way. We are continuing to work with them now that the site is launched and their ongoing support has been great.

Tarek Malouf, Founder

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