The Economist, founded in 1845, provides authoritative insight and opinion on international news, politics, business, finance, science, and technology. More world leaders read the Economist than any other paper. With their clientele in mind, they needed an elegant and professional e-commerce store to sell branded goods, including their coveted diaries. Our goal was to make continuous improvements to their Shopify website, with the end goal of improving online sales and deploy new marketing campaigns all whilst maintaining the style of this historic brand.
Building a partnership
Working hand in hand with The Economist team, our goal was simple. Increase online sales by lending our extensive e-commerce knowledge and adding improvements and customisations to their store. By lending expertise to the launch of new products and marketing campaigns, we were able to apply best practice techniques whilst maintaining the style and tone of this historic brand.
From start to finish, we used use tools like Hotjar, which allowed us to constantly optimise using real time data, combined with A/B split testing, to track overall behaviour to drive revenue and conversion. It’s proved incredible effective in increasing both purchase and sign-up rates and we continue to use this data during our on going partnership to help The Economist grow.
We Make Websites worked with The Economist Group to enhance our e-commerce capabilities, helping us innovate and build new revenue streams for the business. The team were professional and made valuable improvements that contributed to the success of each project. I'd recommend them to other companies looking for a proficient and diligent e-commerce agency.
The Economist store had their best month of sales, ever, in November 2015, one month after launching with our recommendations. This alone is testimony that we are e-commerce experts to come to, to optimise your store. We continue to work with them to lend our technical and sale orientated optimisation skills to increase their ROI.